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Demand Generation Manager

 

Overview

Intellect is a SaaS company that provides a highly configurable enterprise Quality Management System (eQMS) software suite and automation platform to enable organizations to achieve compliance, improved operations, and digital transformation.

Intellect is looking for Demand Generation Managersuperstar!  If you’re very analytical, data-driven, and aggressive, and you have direct experience accelerating growth for a startup, then we want you.  This person should be a master of HubSpot, Google Ads, LinkedIn and Facebook Ads, Capterra, Software Advice and much more for inbound marketing, and experience with building an outbound marketing program using Account Based Marketing (ABM).  The ideal candidate will have direct experience managing demand generation for a high growth SaaS enterprise software company, thrives on metrics-based goals and possess a hunger and drive to exceed goals.

 

Responsibilities

  • Lead and continuously improve the Intellect’s Quality Management System technology that enables the organization to be agile and create disruptive ideas.
  • Develop, gather, and document system requirements, specifications, and technical design documents to provide timely and meaningful feedback from conception to delivery.
  • Subject matter Expert for internal stakeholders and customers as products are released & supported. Assist others in understanding to leverage analyses, dashboards, reports, and process improvement methodologies for improved decision making. Identifies and communicates performance improvement opportunities using reporting and analytical techniques. Assists in the collection and analysis of root cause data and provides recommendations accordingly.
  • Supports the Operations Excellence and functional teams in the creation, maintenance, and control of all standard operating procedures process documentation and technical writing.
  • Provides reporting on critical-to-quality specifications, test plans, procedures, tools, and meaningful metrics to control all aspects of our business.
  • Lead project and application planning activities including meetings, communications and documentation.
  • Participate in project management activities and identify opportunities for improving business processes.
  • Assist training team in identifying appropriate QSR trainings for individuals in the organization.
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Role & Responsibilities

Your primary responsibility is to deliver exceptional lead generation results by designing, executing, and iterating on B2B marketing campaigns through multiple channels, including inbound and outbound demand generation. You’ll play a pivotal role in accelerating growth for the company by increasing our Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) based on our Ideal Customer Profile (ICP).  Execute and manage programs that generate qualified leads to our pipeline that fuel sales and accelerate revenue growth.

If you are highly motivated, an independent type with a desire to make a huge impact on a growing business, and are achievement-oriented, read on…

 

Required Skills/Experience

  • B2B Demand Generation

    • Deep experience with B2B referral sites, such as Capterra, Software Advice, Get App, Serchen and others, and continuously track, test, and optimize performance.
    • Built an Account Based Marketing (ABM) program using market segmentation for outbound marketing.
    • Know our customer journey inside and out and create campaigns to help move prospects through each stage.
    • Design, launch, test and optimize emails campaigns, both to new prospects and old leads and customers.
    • Partner with sales and marketing teams to plan, create, launch and manage acquisition and lead nurture campaigns.
    • Work with corporate marketing to develop content strategy that leverages our buyer’s journey to pique the interest of our prospects, positions Intellect as a thought leader, and eventually worth buying from.
    • Help with website content, blogs, and SEO performance.
    • Develop new ideas for lead acquisition channels, and be ready to launch test campaigns.
    • Executive lead nurturing strategy, execution and marketing technology.

    Paid Media

    • Experience with Google Ads, LinkedIn Ads, Facebook Ads, and other digital ads, and with A/B testing, optimizing landing pages, and constantly seeking to improve results.
    • Manage all paid media channels including paid search, retargeting, social.
    • Create and manage media buys mostly across digital for placements in key targeted media.

    Reporting, Analytics and Metrics

    • Deep knowledge of marketing automation software (HubSpot Marketing and HubSpot Sales expertise highly preferred). Experience with lead scoring is a plus.
    • Provide insights into performance and opportunities related to marketing and sales initiatives.
    • Create reports, dashboards and target metrics for programs to inform marketing investments and optimizations.

    Desired Skills & Experience 

  • Bachelor’s degree in Marketing, Business or comparable education (MBA a plus).
  • Minimum of 3 years of experience in B2B demand generation, with both inbound and outbound marketing.
  • Experience with B2B software buying process and how to identify opportunities to maximize demand creation, pipeline contribution and opportunity acceleration.
  • Proven ability to build and drive outbound marketing strategies, new marketing programs, and ability to significantly enhance demand generation.
  • Intellectual curiosity and not afraid to try new things – driven to constantly improve results.
  • Great team player who takes leadership in driving initiatives, working across departments, and an ability to work independently.
  • Strong written and oral communications.
  • A disciplined approach, strong relationship building skills, and project management skills.

  • Benefits

    • Career development and advancement opportunities.
    • Performance bonus program.
    • Paid vacation days and paid Company holidays.
    • Health, dental and life insurance coverage.
    • Work and personal life balance.

 

  • Why You'll Love Working Here

  • We value the input of every employee — you’ll have the ability to participate and contribute your ideas in executive level meetings and full access to the management team.

    We love to celebrate our success — you’ll enjoy frequent team lunches, celebratory dinners, and company events.

    You’ll be surrounded by collaborative, energetic, smart people in a fun and fast-paced environment

    You’ll receive a competitive compensation plan with an earning potential commensurate with your success, comprehensive benefits (including medical, dental, and 401k), and a generous company holiday schedule.

    You’ll have plenty of room for growth in a company that frequently promotes from within.

    At the company’s headquarters in Los Angeles, you’ll enjoy easy access from the 405 and close proximity to the beach and loads of great lunch spots.

    You’ll love the casual atmosphere, transparent culture, and strong work-life balance — we work hard from 8-5 and encourage our team to leave on time.

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Want to Apply?

 

Apply Here

 

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