So Long Mobile Websites, Say Hello to More Mobile Apps.

Posted by Zaira Hernandez on Mon, Apr 01, 2013 @ 09:55 AM

Tablets and smartphones make our lives easier. They are compact and allow more flexibility in the business world, where our professional and personal lives demand having access to any of our business tasks and data on the go. But let’s think further, flexibility to access the web and other software programs has become a necessity rather than an option. Many of us can’t even imagine what our lives would be like without access to the internet on a daily basis.

Mobile websites started a trend that has revolutionized how customers share and process information. However, just like any other invention, mobile websites are now losing popularity as mobile apps become more popular and available in the market.

How popular have these new mobile Apps become? Compuware, a technology performance company, conducted a survey of 3,500 consumers to analyze their behavior on mobile devices.  The findings show that Mobile Apps are rapidly becoming more popular than mobile websites.

According to the Compuware Survey, “85% of respondents say they'd prefer a mobile app than a mobile site.” The survey results show that customers’ choice to access their data through mobile apps is rapidly changing and resulting in companies starting to present their product to their prospective clients not only on a mobile website but through a mobile app.

How are these users deciding to move from their regular mobile website to mobile apps? Ratings seem to be a common factor to whether a customer will give a try to a new mobile app on the market. 84% of users say ratings help them determine whether they should download a program.” The Compuware survey results found that users want fast access, easy navigation, and real-time communication when they first launch a mobile app.

 “So Long, Mobile Websites” is how CIO Insight refers to customers’ reaction to mobile apps in the article Users Want Mobile Apps, Not Mobile Websites. It remains to be seen if customer’s expectations will dictate whether mobile apps will take over mobile websites. 

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Tags: BPM, SaaS, Cloud, SMB, ROI, mobile web, SMB market, SMBs, mobile apps

SMBs Welcome Smart IT Solutions

Posted by Romeo Elias on Tue, Mar 19, 2013 @ 02:23 PM

According to a recent Gartner report the SMB market keeps expanding resulting in new opportunities for innovative IT solutions.  “SMB will spend approximately $920 billion worldwide on IT in 2013. Out of those 920 billion…The SMB market represents 44% of the total IT spend worldwide”, Gartner reports. This comes as no surprise since SMBs have become a big part of our worldwide market. According to statistics there are 6 Million SMBs in the U.S. and a total of 65-70 Million SMBs worldwide.  

SMBs find themselves continuously competing against larger businesses and as a result they need to be innovative on how they handle their IT needs to keep up with larger competitors. As a result, popular IT solutions have emerged that have adapted their technology to develop comprehensive solutions for business analysts and SMB business owners, reducing the need for programming,  years of experience, extensive training as well as long and costly implementations.  

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According to Gartner, IT solutions for SMBs should:

  1. Be affordable with outstanding support
  2. Be easy to install, configure and manage
  3. Demonstrate fast ROI (Return on Investment)
  4. Provide flexibility in deployment options
  5. Provide entry level functionality that can be easily scalable
  6. Not require too long to achieve benefits
  7. Be delivered by providers that are “easy to do business with”

Gartner predicts that by 2015, the SMB market is projected to cross the trillion dollar mark in IT spending. While this change takes place the flexibility of IT services on the cloud for SMBs will also become more popular.  

“By 2015, 70% of midmarket businesses with 100-999 employees and 40% of small
businesses with 20-99 employees will acquire paid public cloud services.” This change has already begun. In fact, Gartner estimates that in 2013, the percentage of SMBs moving their system to the cloud will jump by 20% over 2012.  
Additionally, a new need is emerging with the popularity of tablet computing among SMBs: mobile connectivity from any location. Mobile connectivity to business applications will keep growing among SMBs. In fact Gartner projects that by 2015 the growth of tablet computing among SMBs will outpace that of larger enterprises.    

 

 

 



Tags: BPM, Mid Market, Business Process Management, Workflow, BPM Suite, Hosted Workflow, SaaS, Cloud, SMB, Workflow and Business Process Management, Gartner conference, SMB market, SMBs