So Long Mobile Websites, Say Hello to More Mobile Apps.

Posted by Zaira Hernandez on Mon, Apr 01, 2013 @ 09:55 AM

Tablets and smartphones make our lives easier. They are compact and allow more flexibility in the business world, where our professional and personal lives demand having access to any of our business tasks and data on the go. But let’s think further, flexibility to access the web and other software programs has become a necessity rather than an option. Many of us can’t even imagine what our lives would be like without access to the internet on a daily basis.

Mobile websites started a trend that has revolutionized how customers share and process information. However, just like any other invention, mobile websites are now losing popularity as mobile apps become more popular and available in the market.

How popular have these new mobile Apps become? Compuware, a technology performance company, conducted a survey of 3,500 consumers to analyze their behavior on mobile devices.  The findings show that Mobile Apps are rapidly becoming more popular than mobile websites.

According to the Compuware Survey, “85% of respondents say they'd prefer a mobile app than a mobile site.” The survey results show that customers’ choice to access their data through mobile apps is rapidly changing and resulting in companies starting to present their product to their prospective clients not only on a mobile website but through a mobile app.

How are these users deciding to move from their regular mobile website to mobile apps? Ratings seem to be a common factor to whether a customer will give a try to a new mobile app on the market. 84% of users say ratings help them determine whether they should download a program.” The Compuware survey results found that users want fast access, easy navigation, and real-time communication when they first launch a mobile app.

 “So Long, Mobile Websites” is how CIO Insight refers to customers’ reaction to mobile apps in the article Users Want Mobile Apps, Not Mobile Websites. It remains to be seen if customer’s expectations will dictate whether mobile apps will take over mobile websites. 

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Tags: BPM, SaaS, Cloud, SMB, ROI, mobile web, SMB market, SMBs, mobile apps

SMBs Welcome Smart IT Solutions

Posted by Romeo Elias on Tue, Mar 19, 2013 @ 02:23 PM

According to a recent Gartner report the SMB market keeps expanding resulting in new opportunities for innovative IT solutions.  “SMB will spend approximately $920 billion worldwide on IT in 2013. Out of those 920 billion…The SMB market represents 44% of the total IT spend worldwide”, Gartner reports. This comes as no surprise since SMBs have become a big part of our worldwide market. According to statistics there are 6 Million SMBs in the U.S. and a total of 65-70 Million SMBs worldwide.  

SMBs find themselves continuously competing against larger businesses and as a result they need to be innovative on how they handle their IT needs to keep up with larger competitors. As a result, popular IT solutions have emerged that have adapted their technology to develop comprehensive solutions for business analysts and SMB business owners, reducing the need for programming,  years of experience, extensive training as well as long and costly implementations.  

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According to Gartner, IT solutions for SMBs should:

  1. Be affordable with outstanding support
  2. Be easy to install, configure and manage
  3. Demonstrate fast ROI (Return on Investment)
  4. Provide flexibility in deployment options
  5. Provide entry level functionality that can be easily scalable
  6. Not require too long to achieve benefits
  7. Be delivered by providers that are “easy to do business with”

Gartner predicts that by 2015, the SMB market is projected to cross the trillion dollar mark in IT spending. While this change takes place the flexibility of IT services on the cloud for SMBs will also become more popular.  

“By 2015, 70% of midmarket businesses with 100-999 employees and 40% of small
businesses with 20-99 employees will acquire paid public cloud services.” This change has already begun. In fact, Gartner estimates that in 2013, the percentage of SMBs moving their system to the cloud will jump by 20% over 2012.  
Additionally, a new need is emerging with the popularity of tablet computing among SMBs: mobile connectivity from any location. Mobile connectivity to business applications will keep growing among SMBs. In fact Gartner projects that by 2015 the growth of tablet computing among SMBs will outpace that of larger enterprises.    

 

 

 



Tags: BPM, Mid Market, Business Process Management, Workflow, BPM Suite, Hosted Workflow, SaaS, Cloud, SMB, Workflow and Business Process Management, Gartner conference, SMB market, SMBs

Interneer 1st Annual Partner Conference: Alligār Presentation

Posted by Romeo Elias on Tue, Oct 02, 2012 @ 01:11 PM

Positioning to Sell Intellect in Small and Medium-size Businesses (SMB) and Mid-market companies Presentation

Gary Spaid, Chairman of the Board, CEO and President of Alligār shared Alligār’s strategy for how to "sell" the Intellect platform to Mid-market and SMB companies and demonstrate the need for BPM.

Spaid compared how IT manages each problem they are presented with at any moment to the game of Tetris:  They have to learn how to manage any type of issue that comes their way in a very limited amount of time, but a good strategy is the first step to a successful outcome. In this game, one randomly selected block after another falls down the screen and you must arrange these blocks to prevent them from stacking up to the top of the play field. Each block is followed by another, not leaving enough time to implement the best solution and leaving gaps that after a short time pile up and kill the player.

Spaid expands his comparison by asking: What if you could influence which blocks are selected?  What if you could empower the requestor to build custom-configured blocks? For Spaid this is the strategy for selling Intellect.  He presents Interneer Intellect for its value as a BPM platform with a goal of not to sell but to be asked to deliver.

Lastly, he shares the steps he takes for a successful sale: earning a customer’s trust, understanding the entire business, building an enterprise model of the “As-Is”, determining areas of opportunity, and to always do the right thing for the customer.

Tags: BPM, Business Process Management, Workflow, Cloud, HR Gap, SMB

Interneer 1st Annual Partner Conference: Northgate Markets Presentation

Posted by Romeo Elias on Tue, Oct 02, 2012 @ 01:07 PM

Northgate Case Study

Harrison Lewis, CIO of Northgate Markets, talked about his experiences implementing Interneer Intellect at his organization, the successes, lessons, best practices, and issues encountered.

Northgate Markets was founded in 1980 and is widely known for its 36 retail fresh Mexican grocery stores. Harrison joined the company in October 2011 as CIO where he faced an internal process problem that had been plaguing them for over six years and was not resolved after many prior attempts. 

Northgate’s problem related to the tracking of credit shortages and product return requests to buyers. The manual process provided no visibility into a request’s status, no way to see if the request was approved or denied and they were not able to track whether the credit was issued when approved.  The result was a great amount of time spent in trying to solve an internal conflict between the stores, buyers, merchandisers, and distribution centers.

In his presentation, Harrison explained how the problem could not wait another year. He began looking for a solution that would address all their internal conflicts. Working with Interneer’s professional services, the company deployed a Store Credit Workflow solution powered by the Interneer Intellect platform. The Intellect Platform allowed store personnel to create requests for damaged products, out of date products, over and under shipments and return requests.

During his presentation, Harrison shared how Interneer helped bring transparency into the entire process, launching the process in just a few weeks across 33 stores, enabling everyone to see status of the requests, and gaining business intelligence on various products.

Harrison closed his presentation by talking about future plans with the platform and shared his thoughts on why the project was successful.  Interneer focused on delivering a solution that worked and helped his team through the entire process, from gathering the requirements to implementing and launching the process. 

Click here to download the PowerPoint presentation for this session.

Tags: BPM, Mid Market, Workflow, BPM Suite, Cloud, SMB

Gartner BPM Conference 2012

Posted by Romeo Elias on Tue, May 01, 2012 @ 05:11 PM

I just returned from the annual Gartner conference in Baltimore, MD this year. Here are a number of take aways from the event:

  1. The turn out was good.  I noticed the place was buzzing with companies who were interested in BPMS or learning about BPM best practices.  It's a good sign that the economy is healthy.
  2. There seemed to be less vendors this year than usual and that may be due to the fact that more consolidation has occurred in this field at the enterprise solutions level. 
  3. The impression I got was that BPM is now fairly mainstream in the enterprise market, with established IT Services and Content Management companies dominating after their acquisitions.
  4. The message from Gartner was still that BPM was for the enterprise and a major undertaking that requires companies to transform themselves and invest considerable Dollars if they choose to embark in a BPM initiative.

We don't agree with Gartner's position on this.  Our target market and customers in the Mid Market and SMB space have been benefiting from our BPM solution for years at a fraction of the cost and resource investment the traditional enteprise players require. 

I did also observe some interesting facts and trends after speaking to a number of vendors and analysts:

  1. The opportunity for BPM is now moving downstream in the marketplace to Mid Market and SMB companies as the enterprise space has been saturated with the big IT services companies.  Most of the established players however can't move downstreams given their business models and technology stacks.
  2. There have been a number of proven metrics and ROI measures from successful BPMS implementations: On average, companies are seeing double digit ROI, with more than 50% of projects completed within 4 months. In addition, companies are increasing customer retention and gaining competitive advantages through BPMS implementations.
  3. As I suspected, Social BPM is non-existent yet and is in its infancy. There is no real world application or what benefits it can provide in practice.  It is primarily marketing hype at this point, however will likely change in the next couple of years.

Overall it was a good conference and it validated further our target and positioning in the Mid Market.  It will be interesting to see the development of this market in the next few years.  

Tags: BPM, Mid Market, Business Process Management, BPM Suite, Enterprise, BPMS, SMB, Social BPM, ROI, Gartner conference