So Long Mobile Websites, Say Hello to More Mobile Apps.

Posted by Zaira Hernandez on Mon, Apr 01, 2013 @ 09:55 AM

Tablets and smartphones make our lives easier. They are compact and allow more flexibility in the business world, where our professional and personal lives demand having access to any of our business tasks and data on the go. But let’s think further, flexibility to access the web and other software programs has become a necessity rather than an option. Many of us can’t even imagine what our lives would be like without access to the internet on a daily basis.

Mobile websites started a trend that has revolutionized how customers share and process information. However, just like any other invention, mobile websites are now losing popularity as mobile apps become more popular and available in the market.

How popular have these new mobile Apps become? Compuware, a technology performance company, conducted a survey of 3,500 consumers to analyze their behavior on mobile devices.  The findings show that Mobile Apps are rapidly becoming more popular than mobile websites.

According to the Compuware Survey, “85% of respondents say they'd prefer a mobile app than a mobile site.” The survey results show that customers’ choice to access their data through mobile apps is rapidly changing and resulting in companies starting to present their product to their prospective clients not only on a mobile website but through a mobile app.

How are these users deciding to move from their regular mobile website to mobile apps? Ratings seem to be a common factor to whether a customer will give a try to a new mobile app on the market. 84% of users say ratings help them determine whether they should download a program.” The Compuware survey results found that users want fast access, easy navigation, and real-time communication when they first launch a mobile app.

 “So Long, Mobile Websites” is how CIO Insight refers to customers’ reaction to mobile apps in the article Users Want Mobile Apps, Not Mobile Websites. It remains to be seen if customer’s expectations will dictate whether mobile apps will take over mobile websites. 

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Tags: BPM, SaaS, Cloud, SMB, ROI, mobile web, SMB market, SMBs, mobile apps

CIOs to invest heavily in business apps like BPMS in 2013

Posted by Romeo Elias on Tue, Nov 20, 2012 @ 11:20 AM

According to a new survey from Delphix conducted in September 2012 by IDG Research of over 100 enterprise CIOs and top-level IT executives, there will be heavy investing in Enterprise Business Apps in 2013.  

Specifically, more than 50% plan to invest in Business Process Management applications.  More than 60% will be deploying new apps or modernizing old apps.  The primary drivers are to reduce operating costs, improve productivity of the workforce, improve customer service and grow revenue.

Interestingly, the same study showed that 94% of these IT execs find it challenging to deliver new enterprise app projects on time and on budget.

These survey findings are in agreement with our experience with new and existing customers and partners in 2012:  Companies are investing in BPM software to increase productivity rather than hire new workers.  This trend is likely to continue in 2013 and we believe BPM will have another good year.

In addition, we expect to see a continuation of Cloud BPM solutions being adopted by SMB and Mid Market companies, not just enterprises.  The combination of ease of use, low entry costs, and very rapid time to value has been a big hit in 2012 and we expect it to continue next year. 

More companies are beginning to realize that robust BPMS implementations don't require programming or an army of technical workers and can be completed rapidly in days and weeks.

Here are the links to the executive summary and article on the survey.

Tags: BPM, Business Process Management, BPM Suite, SaaS, Enterprise, BPMS, ROI, Workflow and Business Process Management

Gartner BPM Conference 2012

Posted by Romeo Elias on Tue, May 01, 2012 @ 05:11 PM

I just returned from the annual Gartner conference in Baltimore, MD this year. Here are a number of take aways from the event:

  1. The turn out was good.  I noticed the place was buzzing with companies who were interested in BPMS or learning about BPM best practices.  It's a good sign that the economy is healthy.
  2. There seemed to be less vendors this year than usual and that may be due to the fact that more consolidation has occurred in this field at the enterprise solutions level. 
  3. The impression I got was that BPM is now fairly mainstream in the enterprise market, with established IT Services and Content Management companies dominating after their acquisitions.
  4. The message from Gartner was still that BPM was for the enterprise and a major undertaking that requires companies to transform themselves and invest considerable Dollars if they choose to embark in a BPM initiative.

We don't agree with Gartner's position on this.  Our target market and customers in the Mid Market and SMB space have been benefiting from our BPM solution for years at a fraction of the cost and resource investment the traditional enteprise players require. 

I did also observe some interesting facts and trends after speaking to a number of vendors and analysts:

  1. The opportunity for BPM is now moving downstream in the marketplace to Mid Market and SMB companies as the enterprise space has been saturated with the big IT services companies.  Most of the established players however can't move downstreams given their business models and technology stacks.
  2. There have been a number of proven metrics and ROI measures from successful BPMS implementations: On average, companies are seeing double digit ROI, with more than 50% of projects completed within 4 months. In addition, companies are increasing customer retention and gaining competitive advantages through BPMS implementations.
  3. As I suspected, Social BPM is non-existent yet and is in its infancy. There is no real world application or what benefits it can provide in practice.  It is primarily marketing hype at this point, however will likely change in the next couple of years.

Overall it was a good conference and it validated further our target and positioning in the Mid Market.  It will be interesting to see the development of this market in the next few years.  

Tags: BPM, Mid Market, Business Process Management, BPM Suite, Enterprise, BPMS, SMB, Social BPM, ROI, Gartner conference