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Business Users Against Programming

By Romeo Elias on Thu, May 11, 2006 @ 10:28 AM

We started Interneer not because we were developers who loved to write cool code. We came from traditional engineering backgrounds (mechanical, aerospace, manufacturing). Sure we studied Fortran, Pascal and C in college, however we never had to write a line of code in our previous jobs. We were business users, creating presentations in Powerpoint, analyzing data in Excel and writing reports in Word. Yes, some of us designed in CAD, but that was the equivalent to an accountant using Quickbooks.

We created Intellect because we were fed up with the tools we were using. We wanted to be able to collaborate and share our processes and knowledge easily and reliably. We loved Excel because we had full control over it and could use it to track anything, but hated it the moment we tried to collaborate and share it. We felt trapped with applications that forced us to follow their flows and use cases. We wanted software applications to fit our needs and processes and not force us to change how we do things to fit their constraints. We wanted to control our applications but did not want to become developers in the process.

Intellect represents a culmination of years of hard work developing a solution to address these frustrations and achieve these aspirations. With Intellect, we have achieved in hours and days, what some companies take months or years to achieve. We have developed automated processes for most of our organizational centers: Sales, Project Management, R&D, Operations, Marketing, HR. Everyone in our company has built or automated a process using Intellect and without a line of code. Excel is hardly used anymore.

We believe we are on the forefront of a new era in software application development - on demand applications created by the business user. Business users will take on more of what software developers and IT used to do. The latter will specialize further and tackle sophisticated projects that require their expertise.

This phenomenon is already happening across industries like customer service (Online Support), hardware (Dell.com), real estate (HelpUSell.com), banking (online), marketing (Google adwords) and many others. Instant application development has followed suit with Interneer Intellect.
Romeo Elias

Written by Romeo Elias

Romeo Elias is the President and Chief Executive Officer (CEO) of Intellect, an award winning leader in the SaaS enterprise software industry with a focus on enterprise Quality Management Software and Business Process Management (BPM). Romeo is a visionary executive, thought leader and advocate for business friendly software that requires No Programming and empowers everyone to innovate. Romeo has overseen Intellect's growth from its founding in 2000 to a high growth software company with hundreds of happy customers. Romeo is a patented inventor, entrepreneur advisor, and board member of Intellect. Prior to Intellect, Romeo worked in the consumer electronics space, overseeing the engineering design and development of handheld electronics, and previously was the founder of a web development firm. He received his BS in Mechanical Engineering from the University of California, San Diego and MS in Manufacturing Engineering from UCLA.