Just returned from the UBM Channel annual XChange 2012 conference. We had a chance to present, meet and speak with many solution providers across North America, who focus largely on SMB and Mid Market companies.
I was surprised to learn that the solution providers were not as aware and knowledgeable on Workflow and BPM as the customers they serve, especially the Mid Market focused companies. However, as they learned what the technology was capable of, it became obvious to them how BPM and workflow management could help their customers and that the need was there.
Being a cloud BPM solution was also a big hit among the solution providers. It turns out their SMB and Mid Market customers have been aggressively driving demand for cloud based solutions and it was good to receive that feedback and validation.
Overall a good event and we will be updating our partner program thanks to their feedback and adding many more new partners to our channel.