Tablets and smartphones make our lives easier. They are compact and allow more flexibility in the business world, where our professional and personal lives demand having access to any of our business tasks and data on the go. But let’s think further, flexibility to access the web and other software programs has become a necessity rather than an option. Many of us can’t even imagine what our lives would be like without access to the internet on a daily basis.
Mobile websites started a trend that has revolutionized how customers share and process information. However, just like any other invention, mobile websites are now losing popularity as mobile apps become more popular and available in the market.
How popular have these new mobile Apps become? Compuware, a technology performance company, conducted a survey of 3,500 consumers to analyze their behavior on mobile devices. The findings show that Mobile Apps are rapidly becoming more popular than mobile websites.
According to the Compuware Survey, “85% of respondents say they'd prefer a mobile app than a mobile site.” The survey results show that customers’ choice to access their data through mobile apps is rapidly changing and resulting in companies starting to present their product to their prospective clients not only on a mobile website but through a mobile app.
How are these users deciding to move from their regular mobile website to mobile apps? Ratings seem to be a common factor to whether a customer will give a try to a new mobile app on the market. “84% of users say ratings help them determine whether they should download a program.” The Compuware survey results found that users want fast access, easy navigation, and real-time communication when they first launch a mobile app.
“So Long, Mobile Websites” is how CIO Insight refers to customers’ reaction to mobile apps in the article Users Want Mobile Apps, Not Mobile Websites. It remains to be seen if customer’s expectations will dictate whether mobile apps will take over mobile websites.