The recent post by Josh Bernoff, Welcome to the Age of the Customer, made some compelling points describing the industrial age we’re in now. In their report, they assert that companies must be customer obsessed and companies that don’t adapt and change will likely fail.
“A customer obsessed company focuses its strategy, its energy, and its budget on processes that enhance knowledge of an engagement with customers, and prioritizes these over maintaining traditional competitive barriers.”
Being customer obsessed and focused has been our mantra at Interneer from the day we founded the company. In fact our core principles are to provide outstanding customer service that are measured by high responsiveness and taking ownership of our customer’s issues as if they were our own. We act with integrity and commitment, measured by producing high quality work and delivering above and beyond with each project no matter how large or small. Interneer delivers intuitive solutions, measured by customer feedback and adoption all while enjoying and taking pride in our work, which is evident to our customers.
It’s always interesting to read an article that describes what I consider to be common sense and the only way to do business, as the wave of the future. I hope other companies follow suit!